Our Seller Experience

  • Initial Meeting

    In our initial consultation, we will discuss the current market activity in your neighborhood, carefully listening to your needs and key objectives when selling your home. We will review a detailed marketing plan tailored to your property, focusing on attracting the maximum number of buyers to achieve the highest possible price.

  • Home Preparation

    While you have the option to sell your home "As-Is," research shows that certain improvements can help you sell quickly and at a higher price. Taking into consideration current market conditions, buyer expectations, and your goals, our team will work within your budget to coordinate and oversee the preparation projects from start to finish.

  • Marketing

    Using a strategic blend of print and digital media, our team will showcase your home to the target audience actively searching for properties. Our comprehensive marketing approach includes professional photography, videography, online marketing, syndication on major property listing portals, email campaigns to a private list of over 30,000 Bay Area agents, social media promotion, dedicated property websites, international exposure, and more.

  • Offers & Negotiations

    Our primary objective is to negotiate the best terms and price for your home. Not all offers are equal, and we will carefully evaluate factors such as contingencies, financing type, time periods, closing costs, and other conditions that can affect the value. We will prepare and negotiate counteroffers and addenda on your behalf to ensure a favorable outcome.

  • Escrow Period

    Once you accept an offer, we enter the escrow period—a neutral zone where funds are held by the Escrow company while both parties fulfill the contract terms and prepare for the title transfer. Throughout this period, our team will create a timeline of events, ensure compliance with requirements, conduct inspections, facilitate financing, and provide necessary disclosure documents for a seamless closing process, protecting you from any liability or risk.

  • Closing & Beyond

    Congratulations on reaching the closing day! We will provide you with all transaction paperwork on a USB or via email through Google Drive for your records. We aim to remain of service as you settle in and become part of your new community.

Frequently asked questions

  • Both the Seller and the Listing Agent are required to disclose all known material defects, repairs and alterations made to the home. Disclosures give a Buyer the opportunity to review available information prior to writing an offer.

    A home inspection is a visual examination done by a licensed professional. A thorough inspection will examine the interior and exterior structures, systems and components of the structure including the roof, basement or crawlspace, foundation and structure, heating and cooling, plumbing, electrical, fireplace, attic, insulation and ventilation, doors, windows of a residential property.

    • Roof age and warranty paperwork, if applicable.

    • Furnace age and manuals, if applicable.

    • Central Air conditioning age, warranty, and manuals, if applicable.

    • Hot water heater age, warranty, and manuals.

    • Age of any included appliance, manuals, and warranties, if applicable.

    • Dates of any home improvement projects or remodels. This could include the kitchen,

    • bathroom(s) window installation, carpet and flooring, and outdoor amenities.

    • Dates and reports on any repairs made to the home.

    • Permits or Certificates of Compliance that apply, which could include decks, sheds, and fencing.

    • Written and verbal estimates of work to be done.

    • Anything that may affect the value or desirability of the property.

    • Title report showing clear title and loan balances.

  • We live in a competitive marketplace that requires a highly proactive mindset to sell a property at the most optimal price. If a Buyer is considering multiple homes similar to yours, it is to your advantage to have material facts presented up front so there are no surprises when the time comes for an offer and possible negotiations.

    It is important to note that a Buyer may want to do their own inspections for a deeper understanding of the condition of the property. This is a normal practice.

  • An offer to buy depends on many factors, including market conditions, the neighborhood, your needs, the Buyer’s needs, and the list price. It is important to consider how the market is responding to the list price and adjust accordingly. Julia will provide you with the best information to help you make an informed decision.

  • Selling a property “As Is” means that you are selling the property in its present condition. The Buyer, however, does have the right to inspect the property and you, as the Seller are legally obligated to disclose any and all known material defects. 

    If an offer contains contingencies, and defects are found that were not previously disclosed, the Buyer has the right to cancel the contract or negotiate specific repairs or cash in lieu of repairs.

    The California Association of REALTORS® contract is an “As-Is” contract by default, whereas the PRDS purchase contract leaves it open to negotiation.

  • A contingency is a clause in a formal real estate contract that defines certain conditions that must be met by either the Buyer or the Seller in order to continue to the next step in the contract. There are many types of contingencies and almost every contract contains them.

    They serve to protect the buyer and the seller and if contingencies are not met the transaction could fail to close.

  • With most purchase contracts in California, there is a very limited ability for sellers to cancel the contract after acceptance. If there is any doubt that you want to sell the property for the price offered, you should hold off on signing the contract until you are completely sure. 

    There are certain special situations where the Seller may have contingencies in the contract to find a replacement property, remove existing tenants, complete certain other tasks. In these  circumstances, if you as the Seller determine, in good faith, that any circumstances relating to your contract contingencies are unacceptable, then you are permitted to cancel within the prescribed time frames or prior to the expiration of a Notice to Perform by delivery of written Notice of Cancellation to the Buyer. The Buyer is entitled to a refund of deposited monies, less any non-reimbursable fees and costs. 

    Many times the Buyer will have contingencies in the contract for due diligence, financing, or other requirements. Likewise, if the Buyer determines, in good faith, that any conditions or circumstances relating to their contingencies in the contract are unacceptable, the Buyer is entitled to cancel the contract with the prescribed timeframes. A written Notice of Cancellation to the Seller must be supplied and any deposited funds are subject to refund, less any non-reimbursable fees and costs.

    If the buyer has removed all contingencies and is unable to complete the purchase by the close of escrow date specified in the contract, the Seller may, at their discretion, issue a Demand to Close Escrow. If the buyer is unable to close escrow in the timeframes specified, the Seller may unilaterally cancel the contract and attempt to sell to another purchaser. In this case, the buyer’s deposit could potentially be collected as liquidated damages for the inability of the buyer to

    perform depending on the terms of the contract.

    All cancellations of real estate contracts should be discussed with an attorney before making a final decision because there are many potential legal complications that could arise out of an improper cancellation.

    Please note, if the Seller unreasonably refuses to cooperate in the release of

    Buyer deposited funds, Seller may be exposed to monetary sanctions and attorney

    fees per Civil Code Section 1057.3.